Google won't tell you this, but setting up PMax campaigns without guardrails is a guaranteed way to pay for phishing attempts and junk leads.Take control of the algorithm. Learn how to sequence your campaigns and protect your ad budget in my newest Fullstack PPC Dispatch article:👇 https://open.substack.com/pub/fullstackppcdispatch/p/how-to-build-guardrails-for-google?r=7sxcli&utm_campaign=post&utm_medium=web#Google #AI
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