AI takes control, identity cracks, and Google closes the spam loop: Brand automation without consent, the LiveRamp succe...

AI takes control, identity cracks, and Google closes the spam loop: Brand automation without consent, the LiveRamp succession race, Amazon's expanding commerce data reach, the Google June spam update, and the first autonomous AI ad buy all converged in the final 48 hours of Cannes Lions week. https://ppc.land/ai-takes-control-identity-cracks-and-google-closes-the-spam-loop/ #AI #DigitalMarketing #Advertising #CannesLions #Automation

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