"Cecilia Rikap, an economics professor at University College London, said: “Claims by Microsoft, Amazon and Google about...

"Cecilia Rikap, an economics professor at University College London, said: “Claims by Microsoft, Amazon and Google about their clouds being ecologically friendly and sustainable are a marketing strategy. Governments should remember these expanding carbon footprints when the very same companies offer addressing the ecological crisis with AI solutions.“And, as migration to their clouds expands, and companies store data and train and use AI models and all sorts of digital technologies, these other companies are outsourcing their own digital/AI carbon footprint to cloud giants. Basically, shifting to the cloud helps other corporations obscure their environmental footprint.”Microsoft, Google and Amazon were contacted for comment."https://www.theguardian.com/us-news/2026/jul/11/microsoft-amazon-google-datacentre-carbon-emissions-france#DataCentres #DataCenters #google #microsoft #amazon #ai #noai #climate #climatecrisis