FYI: AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid ...

FYI: AAMP 2.3 blocks AI agents from inventing ad prices, IAB Tech Lab says: Pricing provenance now stops fabricated bid prices, while a vendor approval gate and audience embeddings prepare the framework for wider enterprise deployment. https://ppc.land/aamp-2-3-blocks-ai-agents-from-inventing-ad-prices-iab-tech-lab-says/ #AdTech #DigitalMarketing #AI #IABTechLab #Advertising

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