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lgpintomkt/pimmm: Physics-Informed Marketing Mix Modeling (pimmm) is a Python library that unifies machine learning response surfaces with continuous-time innovation-diffusion physics to forecast long-term product adoption and return on ad spend (ROAS).

by lgpintomkt

Physics-Informed Marketing Mix Modeling (pimmm) is a Python library that unifies machine learning response surfaces with continuous-time innovation-diffusion physics to forecast long-term product adoption and return on ad spend (ROAS).

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