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FYI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guarant...

by PPC Land

FYI: Trade Desk faces rivals wrapping guaranteed deals in agentic AI at 1% fees: IAB Tech Lab wrote programmatic guaranteed into its agentic specs in April 2026, and DataBeat found agentic buyers clearing 13.4% below conventional demand. https://ppc.land/trade-desk-faces-rivals-wrapping-guaranteed-deals-in-agentic-ai-at-1-fees/ #TradeDesk #AI #ProgrammaticAdvertising #DigitalMarketing #AdTech

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