“It’s often very difficult to spot personalised prices,” Zuiderveen Borgesius said. “Stores can personalise prices by se...

“It’s often very difficult to spot personalised prices,” Zuiderveen Borgesius said. “Stores can personalise prices by sending some people discounts by email. In this way, price personalisation can be hard to observe. Hence, determining whether a price changed only for a particular consumer is often pretty much impossible,” he concluded. https://europeancorrespondent.com/en/r/algorithms-know-what-youre-willing-to-pay-in-an-emergency#tech #ai #law #economics