Microsoft Advertising is rolling out AI Max globally for Search campaigns. The feature adds three automation tools: expa...

Microsoft Advertising is rolling out AI Max globally for Search campaigns. The feature adds three automation tools: expanded search term matching beyond keyword lists, text customisation using existing assets, and final URL expansion to match landing pages to user intent. Brand controls and exclusions are available from launch. https://www.searchenginejournal.com/microsoft-advertising-rolls-out-ai-max-globally/586459/ #Marketing #Strategy #AI