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Two-thirds of enterprises now have dedicated AI budgets, but only 10.8% of AI agent initiatives are fully scaled. Nearly...

by Online Marketing Strategy ⌘

Two-thirds of enterprises now have dedicated AI budgets, but only 10.8% of AI agent initiatives are fully scaled. Nearly 40% of martech leaders cannot demonstrate clear financial value from their technology investments. https://martech.org/ai-budgets-are-growing-faster-than-proof-of-roi/ #Marketing #Strategy #AI

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