Publicis CEO Arthur Sadoun has described the AI marketing opportunity as a "two-speed boat". While consumer agentic AI tools are driving rapid client adaptation, enterprise transformation is slower due to change management, costs and macro uncertainty. Sapient, the firm's tech division, helped secure major accounts this year without pitches. https://www.marketingdive.com/news/publicis-calls-ai-marketing-opportunity-a-2-speed-boat-as-agentic-booms/832836/ #Marketing #Strategy #AI
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