ChatGPT advertising is scaling but not yet paying off. Advertisers grew from about 20,000 in late August to roughly 60,000 by early October, with clicks near 5 USD against 30 to 50 USD for comparable Google software ads. OpenAI is likely to miss the 2.4B USD ad revenue it projected for 2026, and its claimed 1B USD annualised run rate is unverified. https://martech.org/chatgpt-has-plenty-of-advertisers-but-not-much-revenue/ #Marketing #Strategy #AI
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