A test by Tony Uphoff asked ChatGPT, Gemini, Perplexity and Google AI Overviews the questions buyers ask. Across 59 answ...

A test by Tony Uphoff asked ChatGPT, Gemini, Perplexity and Google AI Overviews the questions buyers ask. Across 59 answers his brands were recommended in 0 of 12 and 1 of 43 cases, while the engines knew him well. The gap between being known and being recommended is the AI search measurement problem most brands still get wrong.https://www.searchenginejournal.com/the-ai-search-measurement-gap-brands-must-close-in-2027-and-beyond/593881/#Marketing #Strategy #AI

Read Original

Related