ChatGPT ads are not yet earning their keep for advertisers. A working paper tracking 102 advertiser sites through OpenAI's ad launch puts revenue per ChatGPT ad visit at 0.89 USD, against 2.45 USD for a paid Google search ad. Conversion ran at 0.37% versus 1.17%, and of 87 advertisers running both channels, 73 recorded no ChatGPT-driven sales at all. https://www.searchenginejournal.com/google-search-chatgpt-ad-revenue-per-visit/595596/ #Marketing #Strategy #AI
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