Google is rolling out Universal Commerce Protocol direct checkout to Canadian shoppers, letting them buy from retailers like lululemon without leaving AI Mode in Search or the Gemini app. Merchants remain the seller of record, and simplified UCP integration arrives in Merchant Center next year, so product feed quality matters more than ever. https://www.searchenginejournal.com/google-brings-ucp-direct-checkout-to-ai-mode-in-canada/595882/ #Marketing #Strategy #AI
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