Google's search data science chief says queries are moving up the funnel, with AI Mode searches running three times longer than traditional ones, while Alphabet confirms AI Mode monetises less. Paid clicks rose 8% year on year as cost per click climbed 4% in Q3, so accounts need broad match and AI Max to reach earlier-stage queries. https://www.searchenginejournal.com/paid-search-is-moving-up-the-funnel-google-admits-ai-mode-pays-less/595875/ #Marketing #Strategy #AI
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