AI is routine for marketers, yet its output is not trusted. A GWI survey of 1,883 professionals finds 80% hit inaccurate AI findings and 27% suffered financial loss from wrong outputs, while only 36% verify AI insights often. Confidence outruns rigour: 81% feel confident using AI for audience profiles, yet 71% say it shows what rather than why. https://www.marketingdive.com/news/ai-derived-audience-insights-hurt-results-what-the-numbers-say/874565/ #Marketing #Strategy #AI
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