The web is becoming agentic. Google's new Google-Agent and protocols like MCP, A2A and UCP are enabling machines to browse, communicate and transact directly from search results. This represents the biggest shift in how the web operates since the original search engine. https://www.searchenginejournal.com/why-googles-new-google-agent-is-the-biggest-mindset-shift-in-seo-history/570590/ #Marketing #Strategy #AI #Google
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