Plex is tripling the cost of its lifetime subscription up to $750, starting July 1

The popular media server and streaming platform Plex has announced a dramatic price hike for its Lifetime Plex Pass, raising it from $249.99 to $749.99 starting at 12:01 AM UTC on July 1, 2026. That means the company is TRIPLING the current price in a single move, giving users until June 30 to lock in the existing rate. Current Lifetime Plex Pass subscribers will not be affected by the change. The increase is especially striking because Plex had already raised the lifetime plan from $119.99 to $249.99 in March last year, more than doubling the original price. Now, just over a year later, the company is pushing the same plan up again by another massive jump. Plex says it had considered removing the Lifetime Pass entirely, but decided to keep it at a much higher price while pointing to recurring subscriptions as a more stable way to support ongoing development. The pricing for the other type of tiers remains unchanged. Plex Pass will still cost $6.99 per month or $69.99 per year, while t...