FYI: Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks: Barrett places protocol-based buying...

FYI: Magnite CEO caps 2027 agentic ad spend near $700m as AI cuts contractor tasks: Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work? https://ppc.land/magnite-ceo-caps-2027-agentic-ad-spend-near-700m-as-ai-cuts-contractor-tasks/ #AdTech #AI #DigitalMarketing #Advertising #DataDriven

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